City Atlas is the user’s guide to a sustainable New York.
+ Produce and edit sustainability videos of NYC sustainability events; interview experts & thought leaders
+ Conduct user demographic research for targeted media placement; introduced a press contact database
+ Support operations including event planning, recruitment, social media, blogging/editing, and leading editorial meetings
Sustainability Media Lab
The Sustainability Media Lab is a Columbia student group working to make sustainable development more accessible, relevant, and compelling across all media. We’re bringing together students, scientists, media practitioners, and creatives to make the process of understanding sustainable development more inclusive, bridging the gap between academia and public understanding. The Sustainability Media Lab is a platform for students to collaborate on innovations in sustainability communications.
Many people consider sustainable development as complex & obtuse, at a time when public support for a sustainable path forward is critical. With an intense curiosity for technology, behavior, media & design, we seek to answer this question: What could sustainability communications look like?
Our work has been featured in new sites & blogs including The New York Times, Scientific America, AOL Energy, Yahoo News, Science at Columbia, Environmental Leader, Sustainable Industries, Common Dreams, and Climate Science Watch.
+ Founder & co-director
+ Conceived and developed a new student initiative of 40+ members collaborating on sustainability communications
+ Oversees all aspects of the project including branding, design, interviews, webseries, blog, social media, art projects, educational events, competitions, media relations, and partnership with Columbia sustainability network
Founded in the 1980s, Columbia Television is the first student-run television in the Ivys.
CTV broadcasts original student video content to the entire campus on Channel 37. CTV provides interested students with the equipment and training to realize their creative vision collaboratively with Columbia’s filmmaking community.
+ Developed Columbia’s first sketch comedy TV show; wrote, directed, and edited for all episodes while managing team of 20+
+ Secured Gatsby Student Arts Support Fund Grant for sketch show
+ Works with new producers to develop show concepts; builds partnerships student media groups and filmmakers
+ Manages marketing and recruitment efforts; organizes technical training for new members
The Earth Institute’s mission is to mobilize the sciences, education and public policy to achieve a sustainable Earth. Through interdisciplinary research among more than 500 scientists in diverse fields, the Institute is adding to the knowledge necessary for addressing the challenges of the 21st century and beyond. With over two dozen associated degree curricula and a vibrant fellowship program, the Earth Institute is educating new leaders to become professionals and scholars in the growing field of sustainable development. We work alongside governments, businesses, non-profit organizations and individuals to devise innovative strategies to protect the future of our planet.
+ Research for comprehensive digital content strategy for Columbia University’s sustainability research institute
+ Support Communications Team with campaign design, content development, social media, and video production & editing
+ Write internal briefs on new media platforms, emerging technologies, style guides, and best practices
+ Curated sustainability research, news and reports for all social media platforms; served as primary online community manager
+ Set up, managed, monitored, and reported on social campaigns; drove organic Twitter growth from 23K to 47K followers
+ Researched, wrote, and edited blog entries; migrated and organized online content across multiple EI affiliate sites
Millennium Villages are designed to demonstrate how the Millennium Development Goals can be met in rural Africa over 10 years through integrated, community-led development at very low cost. Operating in 10 countries across sub-Saharan Africa (Ethiopia, Ghana, Kenya, Malawi, Mali, Nigeria, Rwanda, Senegal, Tanzania, and Uganda), the Millennium Villages Project (MVP) works with local governments and partners to help nearly 500,000 people lift themselves out of extreme poverty through access to efficient technologies that can enhance their farm productivity, health, education, and access to markets.
+ blog posts and editing, coverage of lectures and presentations
+ organized and migrated Blog & Resources archive to current website
1 Million Community Health Workers
One Million Community Health Workers is a new campaign that aims to expand and accelerate community health worker programs in sub-Saharan African countries, scaling them up to district, regional, and national levels to meet the health-related Millennium Development Goals. With the use of the latest communications technology and diagnostic testing materials, these frontline workers link the rural poor to the broader healthcare system of doctors, nurses, hospitals and clinics.
+ social media, copy editing, presentation design, video editing
COOVAMAYA - Imirasire is a women’s weaving cooperative comprised of 146 members in Mayange, Rwanda. The women are trained through the support of the Millennium Villages Project (MVP), Indego Africa and Rwanda Partners in expert weaving, management and design skills. Products are produced from locally procured sisal fibers, raffia grass (sweetgrass) and colored dyes. 100% of proceeds directly benefit the cooperative members.
+ competitive analysis for web UX, content development, audience research
Manhattanites are notorious for being fiercely loyal to their borough and their neighborhoods. I have had a deep affinity for New York City long before moving here and have greatly enjoyed exploring it distinct neighborhoods. I wondered: is it possible to find the best place to live? This study seeks to find the Best Place to Live (BPL) in Manhattan. Finding a place to live in Manhattan is its own special problem, but this research project seeks to find the BPL. This project focuses on the borough of Manhattan for two main reasons. The geographic limitation makes the project more manageable in scope, and all the NYC iconography I grew up with is largely located in Manhattan.
The asterisk in the title refers to the numerous and significant caveats in this (and most other) neighborhood ranking systems. Most notably, this study omits cost as a factor, as it is an ideal or “fantasy” map. Additionally, it omits school districts, restaurants, and access to nightlight – factors which may greatly influence one’s quality of life. Most of the factors left out were excluded due to lack of publically available datasets. Additionally, New Yorkers have vastly different value structures and consumer preferences across and within demographics. As detailed later in this report, the study seeks to maximize the resident’s happiness by corresponding dataset with positive External factors, such as low crime rates. Finally, this study does not account for living conditions, which vary widely within a neighborhood or even apartment building.
The purpose of this map is to reduce the information overload currently facing apartment hunters in Manhattan and potentially guide real estate considerations. I assume that the BPL will correspond to market conditions, or the current most expensive neighborhoods. Perhaps the most widely use NYC neighborhood rating list was created by Nate Silver for New York Magazine (NYMag) in 2010. The study used the following metrics. It concluded that Park Slope is the best neighborhood in NYC, and the Lower East Side is the best neighborhood in Manhattan. There are several key differences between this study and my project. Silver notes that “perhaps the most difficult decision was how to weight affordability”. My study does not consider cost of rental/purchase a factor.
Additionally, my study ranks places as a much more granular level; most NYC “living guides” only isolate areas down to the neighborhood. The neighborhoods of NYC are continuously shifting; there is no universally recognized set of neighborhoods. The NYC Department of City Planning lists 12 neighborhoods for Manhattan. However, the NYMag study used its own list of recognized neighborhood, which included “sub-neighborhoods” such as Midtown West.